SEO “Search Engine Optimization” Statistics That Every Business Owner Should Be Aware Of For 2019 And Beyond

SEO stands for Search Engine Optimization and is the process of changing the content and source code of your website to significantly increase the Search Results of your website’s pages.

With a special mix of website coding, keywords and technical indicators, you can essentially let the Search Engines know which keywords and phrases your pages should be ranked for.

This is very important for the website pages that you would like your potential clients to consume.

You need SEO now more than ever since Organic Search Results are responsible for 95% of total organic search traffic, and the first position on Google search results has a 34.36% click-through rate for desktop and 35% for mobile searches.

This means that the closer you are to the top results on the first page of a Google Search, the more clicks, leads, and sales you’ll have over your competitors. 

You may have heard from several sources that Search Engine Optimization efforts are one of the best things you can do for your website for sales conversions.

You may also still be skeptical without some additional proof. If you’re still doubtful about any aspect of SEO that can help your business, have a look at the following statistics:

 Organic SEO Statistics

  • Google is responsible for 94% of total organic traffic. (Web Presence Solutions, 2017) 
  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing  priority. (HubSpot, 2018) 
  • According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important signals used by Google to rank your website for search. (SearchEngineWatch, 2017)
  • 50% of search queries are four words or longer. (Hubspot, 2018)
  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (Hubspot, 2018)
  • 57% of B2B marketers say that SEO generates more leads than any of their other marketing initiatives. (Junto, 2017)
  • 75% of internet users never scroll past the first page of search engines. (Junto, 2017)
  • Bounce rate doubles if your website takes an extra 2 seconds to load. (Junto, 2017)
  • There are 6,586,013,574 searches made per day worldwide. (SmartInsights, 2018)
  • Organic search equates to 95% of all web traffic. (SimilarWeb, 2016)
  • The first position on Google search results has a 34.36% click-through rate for desktop and 35% for mobile. (Hubspot, 2018)
  • 50% of visitors are more likely to click a result if the brand appears multiple times in search engine results. (Search Engine People, 2018)
  • SEO leads have a 14.6% close rate, compared to only 1.7% for outbound leads such as print advertisements. (Search Engine People, 2018)

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Social Media Marketing + Search Engine Optimization

  • 61% of all visits from Social Media websites come from Facebook.  (SearchEnginePeople, 2018)
  • More than 2 billion searches are performed on Facebook daily(SearchEnginePeople, 2018)
  • Adults between the ages of 18 and 34 are most likely to follow a brand on social networking. (Marketing Sherpa, 2015)
  • 71% of those who have had a good social media service experience with a brand are more likely to recommend it to others.(GetAmbassador, 2017)
  • Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile. (comScore, 2016)
  • Highest Facebook traffic occurs mid-week between 1 to 3 pm.
  • There are more than 50 million small businesses using Facebook to connect with customers. (DreamGrow, 2018)
  • The best time to post on Facebook is Wednesdays at 3 pm, Saturdays and Sundays between 12 pm and 1 pm, and Thursdays and Fridays between 1 pm and 4 pm. (Hubspot, 2018)
  • More than half of marketers who have been using social media for at least two years report it helped them improve sales(Hubspot, 2018)
Search Engine Optimization

Local SEO – Business Directory Listings

  • 80-90% of shoppers read online reviews before purchasing a product. (SearchEnginePeople, 2018)
  • The Google local pack appears in the top spot of 93% of searches with local intent. (Hubspot, 2018)
  • 50% of consumers who performed a local search on their mobile phone visited a store within a day. (Hubspot, 2018)
  • 88% of shoppers trust online reviews as much as they trust personal recommendations.(SearchEngineLand, 2015)
  • For local listings, 68% of searchers used “get directions” or “click to call” in a mobile ad. (Hubspot, 2018)
  • 46% of Google searches are local. (Hubspot, 2018)
  • 30% of Google mobile searches are related to location. (Hubspot, 2018)

 Mobile SEO Statistics

  • Out of the 100 billion searches Google receives a month, more than half of those come from mobile devices. (Google, 2018)
  • 61% of mobile searchers are more likely to contact a local business if their website is mobile-friendly. (Junto, 2017)
  • Of those who own smartphones, 87% of them use a search engine daily. (Junto, 2017)
  • 65% of those who conduct a search on their smartphones say they look for the most relevant information, regardless of the company providing the information. (Salesforce, 2015)
  • More Google searches come from mobile devices than on computers in 10 countries, including the U.S. (Hubspot, 2018)
  • 51% of smartphone users have discovered a new company or product when searching on their phone. (Hubspot, 2018)
  • 68% of companies have integrated mobile marketing into their marketing strategy. (Salesforce, 2015)
  • Mobile searches for “what to get” grew by over 50% from 2016-2018. (Google, 2018)
  • Mobile searches for shopping lists have grown by over 150% from 2016-2018.  (Google, 2018)
  • 60% of smartphone users say they’ve discovered a new company or product when conducting a search on their smartphones. (Google, 2018)

 Content Marketing + Search Engine Optimization

  • Quality content is the key factor in any good SEO strategy. Improvements in content have been known to increase blog traffic by as much as 2,000%.  (SearchEnginePeople, 2018)
  • The average length of top-ranking pages on Google is 1,890 words. (SearchEnginePeople, 2018)
  • 72% of marketers say the single most effective SEO tactic is creating relevant content(SearchEnginePeople, 2018)
  • 43% of people admit to skimming blogs when they read them. (Impact, 2018)
  • B2B (business-to-business) marketers receive 67% more leads if they have a blog. (SearchEnginePeople, 2018)
  • Blogs posts with images in them are viewed 94% more than those without. (Impact, 2018)
  • Marketers who prioritize blogging are 13 times more likely to experience positive ROI. (Hubspot, 2015)
  • Companies with a blog receive 97% more links to their site. (Hubspot, 2015)
  • Republishing and updating information on old blogs can increase traffic by more than 100%. (SearchEnginePeople, 2018)
  • Adding a blog to your site will increase your chances of ranking on search engines by 434%.  (Express Writers, 2017)
  • Companies that publish 16 or more blogs a month received 5 times more leads than companies who publish 4 or less a month. (Express Writers, 2017)
  • 81% of U.S. online customers consider blogs a trusted source of information and advice. (Marketpath, 2016)

 Video Marketing + SEO

  • Four times as many customers would rather watch a video about a product than read about it. (Hubspot, 2018)
  • By 2019, video will account for 85% of global internet traffic in the U.S. (Cisco, 2018)
  • 82% of B2C businesses report that video has become their most popular content marketing strategy. (Content Marketing Institute, 2015)
  • Marketers who use video grow revenue 49% faster than non-video users. (Mediapost, 2018)
  • 53% of those with smartphones feel more favorable toward companies whose sites provide instructional video content. (Hubspot, 2018)
  • Companies which use videos in their marketing enjoy 27% higher CTR and 34% higher web conversion rates than those that don’t. (DrivingSales, 2017)
  • 43% of people want to see more video content from marketers in the future, according to HubSpot. (Hubspot, 2018)
  • 45% of people watch more than an hour of Facebook or YouTube videos a week. (Hubspot, 2018)
  • 52% of marketing professionals name video as the type of content with the best ROI. (Hubspot, 2018)
  • 4 out of 5 consumers believe that demo videos are helpful. (Hubspot, 2018)
  • Video content is 50 times more likely to drive organic search results than plain text. (Omnicore, 2018)
  • Including a video in a post increases organic traffic from search results by 157%. (Search Engine People, 2017)
  • Almost 50% of Internet users look for videos related to a product or service before visiting a store. (Google, 2016)
  • Video drives a 157% increase in organic traffic from SERPs. (Wordstream, 2018)

of people say they use Facebook for professional purposes

Content consumption increase on Facebook in the last two years

of small business owners are not able to track ROI from their social media activities

B2B Search Engine Optimization Facts to Know

  • 59% of B2B marketers say SEO has the biggest impact on their lead generation goals. (Marketing Charts)
  • 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. (Junto, 2017)
  • 45% of enterprises are investing more than $20,000 on SEO each month. (B2BMarketingZone, 2018)
  • 71% of B2B researchers being their research with generic Google searches.
  • 89% of B2B researchers use the internet during the B2B research process. (Google, 2015)
  • 90% of B2B researchers who are online use search specifically to research business purchases. (Google, 2015)
  • On average, B2B researchers do 12 searches prior to engaging on a specific brand’s site. (Google, 2015)
  • 50% of B2B search queries today are made on smartphones, and this percentage will grow to 70% by 2020.

Voice Search Statistics

  • 50% of all searches will be voice searches by 2020.  (comScore, 2018)
  • About 30% of all searches will be done without a screen by 2020. (Gartner, 2018)
  • 13% of all households in the United States owned a smart speaker in 2017, and that number is predicted to rise to 55% by 2022. (OC&C Strategy Consultants, 2018) 
  • 6 million Americans used a voice-activated assistant device at least once a month in 2017, a year-over-year increase of 128.9 percent. (eMarketer, 2018)
  •  Mobile voice-related searches are 3X more likely to be local-based than text-related searches. (Search Engine Watch, 2017)
  • 35.8% of millennials use voice-enabled digital assistants at least once a month. (eMarketer, 2017)
  • 20% of search queries on Google’s mobile app and on Android devices are voice searches. (Search Engine Land, 2016)
  • The number of voice queries increased 3,400% between 2008 and 2017. (HubSpot, 2017)
  • Google claims its voice recognition accuracy is now at 92%. (Campaign, 2017)
  • Two-thirds of people who use digital voice assistants, such as Amazon Echo or Google Home, use their smartphones less often. (CNBC, 2018) 
  • 9 out of 10 consumers use a voice assistant on their smartphones; 41 percent say they use it daily. (SearchEngineLand, 2018)
  • 61 of consumers own a smart speaker; 51 percent of them use it daily and 29 percent use it at least once a week. (SearchEngineLand, 2018)
  • 88 percent of these voice search users say they are likely to use it for driving directions. (SearchEngineLand, 2018)

Partner Up With A Team Of Top Search Engine Optimization Professionals

Though inbound marketing efforts have the potential to be successful, your best chance at seeing positive results is by putting your strategy in the hands of knowledgeable professionals.

At Elite Social Marketing, we have just the team of marketers that you’re looking for.

Contact Elite Social Marketing today to Learn More about our Marketing Services

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